Words are a lens to focus one's mind.
-- Ayn Rand
CLIENT: "What does a copywriter do?"
WRITER: "I help people tell their stories."
CLIENT: "But what is my story?"
WRITER: "Well, your story begins with you, your passion, the desire that grew and put forth ideas."
"You caught hold of those ideas and shaped them and gave birth to your company, with people and products and services that benefit others. It's time to share your story. Let prospects know, in vibrant, concise, compelling words, how your products and services can solve their problems and make their lives so much easier."
CLIENT: "I don't have time for all that, I have a company to run."
WRITER: "No problem. Tell me your story, and I'll do it for you."
A few conversations, a bit of research, and voila, there is your story, your passion, brought to life in web copy and case studies and emails going out to your prospects. And people respond.
Ready to put some crisp, clear copy on your website? Contact me at email@example.com and let's get started.
SHARE YOUR STORY, CHANGE THE WORLD
Every company, every product is a story you share.
Stories connect us, turning prospects into customers